More about us


Based in the South Hams, in the Idyllic Devonshire countryside, Ruby Red Financial Planning Ltd are a holistic, client focused financial planning business. 


We believe that no two clients are the same – all have different short, medium and longer term aims and objectives – so each client financial masterplan is created on a bespoke basis and are reviewed regularly to ensure clients remain on track to meet their goals and can be updated to reflect any changes to those aims.


Furthermore, as well as assisting you to live the best life you can, we remain fully authorised independent financial advisers, so should you need one of the many financial products, such as pensions, ISA’s, investment bonds or protection products, we are able to provide you with a personal recommendation. We also assist client with the tax planning aspects of their individual financial masterplans.

Qualified at Chartered level representing the level of commitment and skill that we believe to be essential when helping clients on their financial journey. 

"Being rich is having money; being wealthy is having time" - Margaret Bonnano

"A big part of financial freedom is having your heart and mind free from worry about the what-ifs of life"- Suze Orman

About James

As a Chartered Financial Planner, James is in the top tier of financial planners in the UK​


James has always had an interest in business, helping set up and establish our family farm shop directly after leaving Loughborough University, before making the move into Financial Services in 2012 and founding Ruby Red Financial Planning in 2020 with the view of delivering a holistic lifestyle financial planning service to likeminded individuals.

Married with two children, James’s time outside work mainly revolves around his family and being a taxi to their various activities. He believes in practicing what he preaches and putting family first; one of the benefits of running your own business.

He’s also a keen sports fan, with a particular love for cricket, rugby, golf and Formula 1 -still turning out for Plymouth Cricket club when time allows, season ticket holder at Exeter Chiefs and regularly attending the British Grand Prix.

James’s three hats

As a Financial Planner, James assumes three essential roles. When combined, they enable him to take a bespoke approach to life-centred financial planning and advice.

1. Life Planner. James will establish where you are in your life right now, how you got there and then the features of your ideal future story.

2. Financial Planner. James will assess your resources, both those available now and those available in the future - including those that might NEED to become available, then establish what you will need to achieve your ideal future story.

3. Financial Adviser. If required and dictated by the plan, a financial product is needed, James will recommend and help you to implement the products, investments and services that will support and deliver your desired lifestyle.

James is supported by:

Emma Richards

Head of Client Service

As head of client servicing Emma is passionate about delivering the best client experience possible. She has 19 years experience working in the financial services industry.

Emma is married and has 2 children and working part time allows her to have the work
life balance that she supports and believes in.


When not working Emma enjoys socialising and spending time with friends and family.
Also keeping fit by enjoying sporting activities such as jogging. She also enjoys travelling
and experiencing different cultures.


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What does your financial future look like? 

Let's talk...

If you’d like to find out more or book in a free, no obligation meeting, complete the form below and a member of the team will be in touch.


Get in touch

If you wish to register a complaint, please write to Ruby Red 107 Langbrook Cottages, Westlake, Ivybridge, Devon, PL21 9JX, telephone 01752 691926 or e-mail

A summary of our internal complaints handling procedures for the reasonable and prompt handling of complaints is available on request and if you cannot se[le your complaint with us, you may be enLtled to refer it to the Financial Ombudsman Service at or by contacLng them on 0800 023 4567.

Important information

The guidance and/or advice contained within this website is subject to the UK regulatory regime, and is therefore targeted at consumers based in the UK

Ruby Red Financial Planning Limited is authorised and regulated by the Financial Conduct Authority. You can find Ruby Red Financial Planning Limited on the FCA register by clicking here. Registered in England & Wales. Company number: 11938051. 

FCA Financial Services register Number: 842765

Registered Office Goodwood House, Blackbrook Park Avenue, Taunton, TA1 2PX

Trading Address: 107 Langbrook Cottages, Westlake, Ivybridge, Devon, PL21 9JX

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